Digital Marketing Executive

About the Role

We are looking for a data-driven and results-oriented Performance Marketing Specialist to join our growth team. In this role, you will be responsible for planning, executing, and optimizing high-impact paid campaigns across major digital channels.

If you have a strong background in managing Google Ads and Meta Ads, love diving deep into data to find growth opportunities, and thrive in a fast-paced environment, we want to hear from you. Agency experience is a strong plus!

Candidates who can join immediately or within 15 days preferred.

Key Responsibilities

• Campaign Strategy & Execution: End-to-end management, creation, and execution of paid marketing campaigns on Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook & Instagram).

• Optimization & Performance Tracking: Regularly track, analyze, and optimize campaign performance (ROAS, CAC, CPA, CTR, CVR) against predefined KPIs.

• A/B Testing: Design and execute structured experiment plans for ad copy, creative formats, audiences, and landing pages to continuously improve conversion rates.

• Data Analysis & Reporting: Build clear daily/weekly/monthly performance reports and dashboards. Translate raw campaign metrics into actionable insights for stakeholders or clients.

• Budget Management: Manage allocated ad spends efficiently across channels to ensure maximum ROI and minimum wastage.

• Collaboration: Partner with creative teams to brief engaging video and static ad concepts based on performant ad data and audience insights.

Requirements & Qualifications

• Experience: Minimum 2+ years of hands-on experience managing paid digital acquisition campaigns.

• Core Channel Mastery (Must-Have): Proven, verifiable track record managing Google Ads and Meta Ads accounts with medium-to-large ad budgets.

• Agency Background (Preferred): Prior experience in a fast-paced agency environment managing multiple client accounts across industries is strongly preferred.

• Analytical Skills: Strong analytical mindset with proficiency in Google Analytics (GA4), Meta Ads Manager, Google Tag Manager, and Excel/Google Sheets.

• Optimization Aptitude: In-depth understanding of funnel metrics, attribution models, pixel tracking, and custom audience segmentation.

• Communication: Excellent written and verbal communication skills to explain complex data clearly to non-technical team members or clients.

Nice to Have

• Experience with secondary channels (LinkedIn Ads, TikTok Ads, Pinterest, or programmatic networks).

• Familiarity with CRO (Conversion Rate Optimization).

What We Offer

• Competitive salary.

• Growth opportunities on International projects.

• Work closely with industry experts.

• Collaborative and transparent work culture.

How to Apply

Interested candidates can send their resume along with a brief description or case study highlighting a successful paid campaign they ran (including metrics like ad spend, scale, and ROAS/CPA achieved).

• It is a Full Time Digital Marketing job for candidates with 3 - 6 years of experience.