Digital Marketing Executive

Job Title: Social Media Marketing

Location: Bengaluru / In-Office

Type: Full Time

Education: Bachelor Degree/ Diploma in Fashion

About Us:

Company: Hothur Enterprise LLP

Brand's Name: - Ara Lumiere and Ara Pret

Ara Lumiere is a ready to wear women swear fashion brand showcasing at Milan Fashion Week. At the forefront of social change and resilience, Ara Lumiere is a brand that empowers acid attack survivors, providing them with a platform to showcase their talents that follows with rehabilitation and growth. Winner of CNMI Awards 2022 at Milan Fashion Week, Ara Lumiere has taken their commitment to these values one step further, incorporating more eco-friendly materials and ethical manufacturing processes into their collections that are set to stage empowerment through fashion.

Ara Lumiere - https://aralumiere.com/

Ara Pret, the younger counterpart to the globally celebrated Ara Lumiere, is more than just a fashion brand – it’s a movement. As a subsidiary of Ara Lumiere, a name that has earned global recognition, numerous awards, and graced prestigious platforms like Milan Fashion Week, Ara Pret continues its mission of empowering acid attack survivors and celebrating their resilience.

Ara Pret - https://arapret.com/

Key Responsibilities:

• Assist in creating and curating engaging content for various social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.)

• Monitor social media channels for trends, mentions, and audience engagement

• Respond to comments and direct messages in a timely and professional manner

• Support the development and execution of social media campaigns

• Plan, execute, and manage paid advertising campaigns on Meta platforms (Facebook & Instagram Ads Manager)

• Stay updated with Instagram algorithm changes and adapt content strategies accordingly

• Collaborate with marketing and design teams to align brand messaging

• Develop and execute innovative strategies to boost sales, audience reach, and brand awareness.

• Plan and manage stunning catalogue and campaign photoshoots that reflect the brand’s vision.

• Create engaging visual content, including reels and videos, using Photoshop and Illustrator for social media campaigns.

• Identify relevant Exhibitions to present our collections and collaborate with Stores to display them for sale.

Skills:

• Proficient in Canva, Adobe Photoshop

• Expertise in Graphic Design

• SEO and Meta Ads - Instagram Ads, Facebook Ads, Google ads

• Basic Knowledge on Illustrator

Qualifications:

• Fashion graduates

• Familiarity with major social media platforms and their best practices

• Strong writing, editing, and communication skills

• Creative mindset and eye for visual content

• Ability to work independently and meet deadlines

If you're looking to be part of a visionary team that’s pushing boundaries, this is the place to be. We are redefining the fashion industry while making a tangible impact, and we want you to be a part of it.

• It is a Full Time Digital Marketing job for candidates with 2 - 3 years of experience.