Location: Kalkaji, New Delhi - 110019
Employment Type: Full-Time
Company: HNtrix
We are seeking a skilled and results-driven Digital Marketing Executive to manage online marketing activities across multiple platforms. The role includes social media management, website updates, content creation, paid ads, lead generation, and analytics reporting.
▪️ Create, schedule, and publish posts across Instagram, Facebook, LinkedIn, YouTube
▪️ Increase brand visibility, engagement, and follower growth
▪️ Manage paid ad campaigns on Meta, LinkedIn, and YouTube
▪️ Monitor comments, messages, and community engagement
▪️ Update website pages, banners, blogs, and landing pages
▪️ Ensure SEO-friendly content and smooth user experience
▪️ Coordinate with designers and developers for enhancements
▪️ Conduct keyword research
▪️ Implement on-page SEO (meta tags, headings, URLs)
▪️ Manage off-page SEO (backlinks, submissions)
▪️ Track ranking and improve organic visibility
▪️ Set up Google Search, Display, and Video ads
▪️ Manage budgeting, targeting, and optimization
▪️ Track CPC, CTR, leads, conversions, and ROI
▪️ Prepare captions, ad copies, blogs, and marketing content
▪️ Coordinate with designers for creatives and reels
▪️ Create and send campaigns (Mailchimp or similar tools)
▪️ Track open rates, click rates, and conversions
▪️ Analyze performance via Google Analytics, Search Console, Meta Insights
▪️ Maintain weekly/monthly performance reports
▪️ Suggest improvements based on insights
▪️ Proven experience as a Digital Marketing Executive
▪️ Strong knowledge of social media platforms
▪️ Basic graphic design (Canva preferred)
▪️ Understanding of SEO and Google Ads
▪️ Good content writing and communication skills
▪️ Strong analytical and multitasking abilities
▪️ Experience with CRM/automation tools
▪️ Google Ads / Meta Ads certification
▪️ Knowledge of WordPress or basic HTML/CSS