Responsibilities include but are not limited to: In dept knowledge of Meta and Google Ads Work closely with the marketing team to develop social media campaigns that align with our company's goals Perform exhaustive research to gain in-depth knowledge of all customer personas Work on tracking the competition campaigns on all platforms Work on conceptualizing and executing online engagement activities Work on understanding the overall concept of the company, including the brand, customer, product goals, and all other aspects Work on coordinating with the graphics and marketing teams for the timely delivery of the creatives Work on tracking daily performance and create reports Maintaining posting schedules