Location: Zirakpur
Department: Marketing
Reports to: Digital Marketing Manager / Head of Marketing
We are seeking a results-driven and creative Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing online marketing campaigns that promote our brand, products, and services. You will play a key role in enhancing brand awareness, driving website traffic, and generating leads.
Develop and execute digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
Manage and optimize company website and landing pages (SEO, content updates, UX improvements).
Perform keyword research and implement SEO/SEM strategies to increase organic search visibility.
Create and manage content for blogs, social media, and email campaigns.
Monitor and analyze campaign performance using tools like Google Analytics, Search Console, and social media insights.
Plan and schedule social media posts and engage with followers to grow online presence.
Run A/B tests to optimize ads and content performance.
Generate reports to track KPIs such as CTR, conversion rate, bounce rate, and ROI.
Coordinate with internal teams and external vendors (designers, content writers) for campaign execution.
Stay up to date with digital marketing trends, technologies, and best practices.
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
1–3 years of experience in digital marketing or a similar role.
Proficiency with digital marketing tools (Google Ads, Meta Business Suite, SEO tools like SEMrush, Ahrefs, etc.).
Hands-on experience with CMS platforms (e.g., WordPress) and email marketing software (e.g., Mailchimp, HubSpot).
Strong understanding of social media platforms and digital analytics.
Excellent written and verbal communication skills.
Creative thinking and attention to detail.