Digital Marketing Executive

Job Title: Performance Marketing Specialist

📍 Location: Kurla West, Mumbai

💼 Experience: Minimum 2 Years in Performance Marketing (D2C domain)

🕒 Job Type: Full-time (On-site)

About the Role

We are looking for a Performance Marketing Specialist with core expertise in the D2C business domain. The candidate should have hands-on experience in managing campaigns across multiple paid media platforms, optimizing for ROI, and leveraging analytics tools to drive measurable growth.

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.

Manage campaign budgets, track performance metrics, and deliver on KPIs (ROAS, CPA, CPL, CTR, Conversion Rate).

Set up and optimize tracking, pixels, and conversion events through Google Tag Manager & Meta Pixel.

Conduct A/B testing for creatives, landing pages, and ad formats to improve CTR and conversions.

Prepare regular performance reports and provide insights for campaign scaling.

Collaborate with design, content, and product teams to ensure ad creatives and messaging align with brand strategy.

Stay updated with D2C trends, tools, and performance marketing best practices.

Core Requirements

2+ years of proven experience in Performance Marketing, specifically in the D2C business domain.

Strong understanding of campaign management & optimization across paid media channels.

Hands-on experience with Google Ads, Meta Ads (Facebook/Instagram), and remarketing campaigns.

Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), Looker Studio/Excel reporting.

Good knowledge of attribution models, funnels, and customer journey mapping.

Experience in CRO (Conversion Rate Optimization) and A/B testing.

Technical Skills & Tools Required

Advertising Platforms: Google Ads, Meta Ads, LinkedIn Ads (preferred)

Analytics & Tracking: GA4, GTM, Meta Pixel, UTM tagging

Reporting: Excel/Google Sheets, Looker Studio, Power BI

Automation/CRM (Preferred): HubSpot, Klaviyo, Zapier

Other Tools: Hotjar, Mixpanel, SEMrush/Ahrefs (for insights)

Soft Skills

Strong analytical & problem-solving ability

Data-driven decision-making mindset

Excellent communication & collaboration skills

Ability to manage multiple campaigns and meet deadlines

• It is a Full Time Digital Marketing job for candidates with 2 - 6+ years Experience.

More about this Digital Marketing Executive job

1. What is the eligibility criteria to apply for this Digital Marketing Executive job?
   Ans: The candidate should be All Education levels and above with 2 - 6+ years Experience of experience
2. How much salary can I expect for this job role?
   Ans: You can expect a salary of ₹30000 - ₹50000 per month + Incentives that depends on your interview. It's a Full Time job in Mumbai.
3. How many working days are there for this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job will have 5 working days.
4. Are there any charges applicable while applying or joining this Digital Marketing Executive job?
   Ans: No, there is no fee applicable for applying this Digital Marketing Executive job and during the employment with the company, i.e., EMPLOY HR SERVICES LLP.
5. Is it a work from home job?
   Ans: No, it’s not a work from home job and can't be done online.
6. How many openings are there for this Digital Marketing Executive role?
   Ans: There is an immediate opening of 8 Digital Marketing Executive at EMPLOY HR SERVICES LLP
7. Who can apply for this job?
   Ans: Both Male and Female candidates can apply for this Digital Marketing job.
8. What are the timings of this Digital Marketing Executive job?
   Ans: This Digital Marketing Executive job has Day Shift.