Digital Marketing Executive

Role Identity: Digital Demand Builder

Work Mode:Remote

About Humppl

Humppl works across people transformation, SaaS products, AI adoption, leadership, hiring, learning, and campus transformation.

Our digital presence has to do more than generate impressions. It must help the right audiences discover relevant ideas, understand our products and solutions, engage with useful content, and move toward meaningful conversations or product actions.

We therefore view digital marketing as a combination of audience understanding, content, distribution, analytics, experimentation, and conversion.

About the Internship

As a Digital Demand Builder, you will contribute to Humppl's digital campaigns, content distribution, organic growth, SEO, email, social media, analytics, and experimentation.

You will work with product marketing, growth, design, sales, and leadership to build consistent digital visibility and demand across business and campus audiences.

This role is for someone who cares about both whether people saw the content and whether the content created useful action.

Scope of Contribution

1. Digital Campaign Execution

• Support campaign planning and execution across approved digital channels.

• Coordinate assets, copy, audience segments, links, tracking, and publishing schedules.

• Build campaign calendars and maintain execution discipline.

• Adapt content for channel and audience without losing brand consistency.

• Review campaigns before launch to catch broken links, incorrect messaging, or missing tracking.

2. Social and Community Growth

• Support Humppl's LinkedIn and other relevant social-channel presence.

• Repurpose articles, insights, product stories, founder perspectives, case material, and campaigns into channel-appropriate formats.

• Monitor engagement quality rather than only surface-level counts.

• Identify relevant conversations, communities, and audience themes.

• Capture recurring questions or reactions that can improve future content.

3. SEO and Discoverability

• Research keywords, search intent, competitor coverage, and content opportunities.

• Support on-page SEO for selected web pages and content assets.

• Help improve titles, descriptions, structure, internal linking, and search-oriented content quality.

• Monitor search performance and identify pages that require improvement.

• Balance search discoverability with clear human-readable communication.

4. Email and Lifecycle Marketing

• Support segmented email campaigns for prospects, customers, partners, or product users.

• Create or coordinate email content, CTAs, landing paths, and tracking.

• Test subject lines, messaging, formats, and audience segments where appropriate.

• Monitor delivery, opens, clicks, responses, conversions, and unsubscribes responsibly.

• Avoid spammy practices and protect sender credibility.

5. Analytics and Conversion Learning

• Track campaign traffic, engagement, leads, conversions, and downstream actions.

• Build recurring performance views and explain what changed.

• Use UTM discipline and consistent naming so campaign results can be compared.

• Identify drop-offs or weak-performing assets and recommend experiments.

• Distinguish vanity metrics from indicators connected to business or product outcomes.

6. Content and Creative Collaboration

• Work with product marketing and leadership to understand the message before distributing it.

• Coordinate with design on visuals, carousels, landing assets, or email creative.

• Use AI tools for ideation and productivity while reviewing every output for accuracy and brand relevance.

• Maintain a consistent Humppl voice across digital touchpoints.
Experience
0 - 1 Years
No. of Openings
2
Education
Graduate (B.A, B.Arch, B.C.A, B.B.A, B.Com, B.Ed, BDS, BHM, B.Pharma, B.Sc)
Role
Digital Marketing Internship
Industry Type
Other
Gender
[ Male / Female ]
Job Country
India
Type of Job
Internship
Work Location Type
Work from Home