Digital Marketing Executive

Job Description – AI Video Creator & Social Media Executive

Position

AI Video Creator & Social Media Executive

Department

Digital Marketing

Location

Chennai

Experience

1–2 years in social media, content creation, video creation, or a related role

Employment Type

Full-time

---

About the Role

We are looking for a creative and AI-savvy Social Media Executive who can create engaging videos and visual content for our social media channels.

The candidate should have strong hands-on experience with AI-based video creation tools and be able to independently turn ideas, scripts, offers, product/service information and trends into short-form videos, reels, social media posts and other engaging content.

This role involves both content creation and social media handling, including ideation, AI video production, post creation, publishing, basic content planning and performance monitoring.

AI-based video creation is a mandatory skill for this role.

---

Key Responsibilities

1. AI Video Creation – Mandatory

· Create AI-generated and AI-assisted videos for Instagram Reels, YouTube Shorts, Facebook, LinkedIn and other platforms.

· Convert scripts, concepts and marketing ideas into engaging short-form videos.

· Use AI tools for:

o Text-to-video generation

o AI avatars/presenters

o AI voiceovers

o AI image generation

o Video editing

o Animation and motion graphics

o Subtitle/caption generation

o Background and scene generation

o Video enhancement and repurposing

· Experiment with new AI video tools and workflows to improve content quality and production speed.

· Create videos suitable for brand awareness, lead generation, educational content, promotional campaigns, trends and product/service marketing.

· Repurpose existing blogs, articles, advertisements and long-form content into short videos.

Candidates must have actual hands-on experience creating videos using AI tools.

---

2. Social Media Content Creation

· Create engaging social media posts, carousels, reels, stories and short videos.

· Develop creative concepts based on:

o Company services

o Industry updates

o Educational topics

o Campaigns

o Offers

o Trends

o Customer questions

o Blogs and website content

· Write or adapt captions, hooks, headlines and CTAs for social media.

· Convert complex business/service information into simple and engaging social media content.

· Maintain consistency in brand tone, visual identity and messaging.

---

3. Social Media Handling

· Manage day-to-day social media content publishing.

· Schedule and publish posts across relevant platforms.

· Maintain and execute the monthly/weekly social media content calendar.

· Monitor comments, messages and basic audience interactions.

· Track trending formats, sounds, topics and content styles relevant to the brand.

· Identify opportunities to improve reach and engagement.

· Coordinate with the Digital Marketing Manager and other internal teams for content requirements.

---

4. Content Ideation & Planning

· Generate new social media content ideas regularly.

· Research competitors, industry trends and successful social media formats.

· Develop hooks and concepts designed to increase views, engagement and retention.

· Participate in brainstorming sessions for campaigns and marketing initiatives.

· Suggest new AI-powered content formats and creative approaches.

· Maintain a pipeline of content ideas for upcoming campaigns.

---

5. Video Editing & Creative Production

· Edit short-form videos for social media.

· Add captions, transitions, music, voiceovers, graphics and other elements where required.

· Ensure videos are optimized for platforms such as Instagram Reels and YouTube Shorts.

· Create multiple variations of videos to test different hooks, formats and messaging.

· Ensure final content meets brand and quality standards.

---

6. Performance Monitoring

· Track basic social media metrics such as:

o Reach

o Views

o Watch time

o Engagement

o Shares

o Saves

o Follower growth

o Clicks

· Identify which content formats perform best.

· Use performance insights to improve future content.

· Prepare basic social media performance updates/reports.

---

Required Skills

Mandatory

· Hands-on experience with AI-based video creation tools

· Ability to independently create short-form AI videos from a script/concept

· Strong understanding of Instagram Reels and YouTube Shorts

· Good video editing skills

· Creative thinking and strong visual sense

· Ability to create engaging hooks and short-form content

· Basic knowledge of social media content strategy

· Ability to work with deadlines and manage multiple content requirements

AI Tools

Candidates should be comfortable working with AI video generation and AI creative tools.

Experience with tools such as Runway, Kling, Veo, HeyGen, Synthesia, CapCut AI, Canva AI, Adobe Firefly, ElevenLabs or similar tools will be an advantage.

The specific tools may change; strong ability to learn and use new AI tools is more important.

---

Good to Have

· Experience managing Instagram, YouTube, Facebook and LinkedIn

· Basic graphic design skills

· Canva / Adobe experience

· Copywriting or social media writing experience

· Understanding of social media trends and algorithms

· Experience creating content for B2B, professional services, finance, legal, business or educational brands

· Basic knowledge of Meta Business Suite / social media scheduling tools

· Experience creating UGC-style or AI-avatar videos

· Basic understanding of analytics and content performance

---

What We Are Looking For

We are looking for someone who is:

· Highly creative and comfortable with AI tools

· Able to take an idea and turn it into a finished video independently

· Proactive in suggesting new content ideas

· Fast at learning new AI tools and technologies

· Comfortable experimenting with different video formats

· Able to understand a brand and maintain consistent communication

· Interested in keeping up with social media trends

· Comfortable working in a fast-paced digital marketing environment

Important

This is not a purely social media posting role.

The candidate should be able to create the actual content, particularly AI-based videos, reels and short-form visual content, rather than only schedule or publish posts.

---

Key Deliverables

The role will be measured based on:

· Number and quality of AI-generated/AI-assisted videos produced

· Reels/Shorts production consistency

· Social media content output

· Quality and creativity of content

· Content engagement and reach

· Timely execution of the content calendar

· Ability to experiment with new AI tools and formats

· Improvement in content performance over time

---

Educational Qualification

Bachelor's degree/diploma in Digital Marketing, Visual Communication, Media, Advertising, Design, Communications or a related field is preferred.

Relevant practical experience and a strong portfolio can be considered in place of formal qualifications.

---

Portfolio Requirement

Candidates must submit a portfolio of their previous work.

The portfolio should preferably include:

· AI-generated videos

· Instagram Reels / YouTube Shorts

· Social media posts/carousels

· Promotional videos

· AI avatar/voiceover videos

· Video editing work

Candidates without practical AI video creation experience may not be considered.

• It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.