About the Role
We are looking for a creative and results-driven Digital Marketing Executive with 3–5 years of experience to plan, execute, and optimize marketing campaigns across digital channels. The ideal candidate should have hands-on experience in performance marketing, social media management, content strategy, and graphic designing, and should be comfortable working across both strategy and execution.
Key Responsibilities
Digital Marketing
Plan, execute, and manage digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms
Manage SEO/SEM activities to improve website ranking and organic traffic
Handle social media strategy, content calendars, and community engagement
Monitor and analyze campaign performance using tools like Google Analytics, Meta Business Suite, etc.
Manage email marketing campaigns and marketing automation workflows
Track KPIs, prepare performance reports, and optimize campaigns for better ROI
Stay updated with digital marketing trends, algorithm changes, and best practices
Graphic Design
Design creatives for social media posts, ads, banners, and marketing collateral
Create engaging visual content aligned with brand guidelines
Work on basic video editing/reels for social media (preferred)
Collaborate with the content team to design assets that support campaigns
Ensure brand consistency across all visual and digital assets
Required Skills
3–5 years of proven experience in digital marketing
Strong working knowledge of Google Ads, Meta Ads Manager, and SEO tools
Proficiency in design tools such as Canva, Adobe Photoshop, and/or Illustrator
Good understanding of social media platforms and content trends
Experience with Google Analytics and reporting tools
Basic knowledge of email marketing platforms (Mailchimp, etc.)
Strong written and verbal communication skills
Creative thinking with attention to detail
Ability to multitask and manage multiple campaigns/projects simultaneously
Good to Have
Experience with video editing tools (Premiere Pro, CapCut, etc.)
Knowledge of WordPress or basic website updates
Understanding of marketing automation tools
Prior experience in [industry-specific, e.g., e-commerce/D2C/agency] background
Qualifications
Bachelor's degree in Marketing, Mass Communication, Design, or a related field
Certifications in Google Ads/Digital Marketing/Graphic Design (preferred, not mandatory)
What We Offer
Competitive salary (₹20,000 – ₹25,000/month)
Opportunity to work on end-to-end marketing campaigns
Creative freedom and growth opportunities
Collaborative and dynamic work environment