Key Responsibilities
Digital Campaign Management
1. Plan and execute Meta Ads and Google Ads campaigns
2. Optimize campaigns to reduce cost per lead (CPL) and cost per acquisition (CAC)
Monitor daily ad performance and scale high-performing campaigns
4. Create and manage lead generation campaigns
Website Management & Optimization
1. Manage website updates and content changes
2. Optimize website structure and performance
3. Improve landing pages for higher conversion rates
4. Ensure proper tracking through analytics tools
SEO & Organic Growth
1. Implement SEO strategies to improve search rankings
2. Conduct keyword research
3. Optimize website content for better visibility
4. Track and improve organic traffic
Marketing Operations & Coordination
1. Coordinate with designers, video editors, and content creators
2. Support CRM management and marketing automation
3. Track campaign performance and generate reports
4. Manage marketing tools and dashboards
Required Skills
Must have hands-on knowledge of:
1. Meta Ads
2. Google Ads
3. SEO fundamentals
4. Website management (WordPress or similar platforms)
5. Google Analytics or other analytics tools
6. Campaign planning and optimization