Digital Marketing Executive

Job Posting: Social Media Manager

Location: Mumbai, Borivali East

Company: Birbal Marketing

Employment Type: Full-Time

Salary Range: ₹15,000/- to 25,000/- per month (commensurate with experience and "Plus Point" skills)

About Us: Birbal Marketing is a dynamic, results-driven digital agency. We are looking for a creative and strategic Social Media Manager to lead our social media department. If you are a trend-watcher with a proven track record of growing brands online and moving beyond just 'likes' to actual engagement and ROI, we want to talk to you.

Key Responsibilities: As a Manager, you will own the social strategy for our clients from conception to execution and reporting. Your core duties will include:

• Strategy Development: Creating comprehensive, result-oriented social media strategies (organic) tailored to diverse client industries and business goals.

• Content Leadership: Overseeing the creation of high-quality content calendars, writing compelling copy, and ensuring brand voice consistency across all platforms (Instagram, LinkedIn, Facebook, Twitter/X, etc.).

• Team Coordination & Scheduling: Managing the workflow between design and content teams to ensure timely execution and oversight of all post scheduling.

• Community Management: Developing guidelines for and overseeing reactive and proactive engagement with audience members to build brand loyalty.

• In-depth Analytics & Reporting: Moving beyond basic numbers to analyze campaign data, derive actionable insights, and present detailed performance reports to clients.

• Trend Analysis: Keeping a constant pulse on social media trends, algorithm changes, and competitor strategies to keep clients ahead of the curve.

Core Requirements:

• Minimum Qualification: Graduate (degree in Marketing, Communications, or related field preferred).

• Experience: 2 - 4 years of core social media management experience (Agency experience is heavily preferred).

• Expertise across all major social media platforms and their specific best practices.

• Exceptional written and verbal communication skills.

• Strong leadership, project management, and client-handling skills.

The "Plus Points" (Highly Preferred Advantageous Skills): Possessing these skills will significantly enhance your candidacy and positioning within the salary range:

• 📈 Advanced Performance Marketing: Proven expertise in planning, executing, and optimizing high-budget paid ad campaigns on Meta Ads (Facebook/Instagram), Google Ads, and LinkedIn Ads.

• 🎬 Multimedia Production: Hands-on ability to direct shoots, edit high-quality video content (using Premiere Pro, After Effects, or advanced mobile tools for Reels), and create professional-grade visual content.

What we offer:

• Opportunity to lead strategy for diverse and exciting client brands.

• A dynamic, flexible, and growth-oriented work environment.

• Competitive salary and performance-based incentives.

• Mentorship from agency founders.

• It is a Full Time Digital Marketing job for candidates with 0 - 2 years of experience.