Digital Marketing Executive

Job Summary

We are looking for a creative and passionate Digital Marketing Executive – Employer Branding to build and promote our employer brand across digital platforms. The ideal candidate will create engaging content, manage social media presence, support

recruitment marketing campaigns, and showcase our company culture to attract top talent.

Key Responsibilities

Employer Branding

· Develop and execute employer branding strategies to enhance the organization's reputation as an employer of choice.

· Create compelling content highlighting employee experiences, workplace culture, achievements, events, and CSR initiatives.

· Maintain consistency in employer branding across all digital channels.

Social Media Management

· Manage the company's employer branding presence on platforms such as LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.

· Plan and maintain a content calendar aligned with hiring and branding objectives.

· Monitor social media engagement and respond appropriately to audience interactions.

Content Creation

· Design engaging graphics, videos, reels, and promotional materials.

· Write creative captions, blogs, employee stories, recruitment campaigns, and internal communication content.

· Coordinate photo and video shoots for employee engagement activities and company events.

Recruitment Marketing

· Collaborate with the Talent Acquisition team to promote job openings and hiring campaigns.

· Develop digital campaigns to attract quality candidates.

· Support campus hiring, walk-in drives, and recruitment events through digital promotions.

Website & Career Page Management

· Keep the careers page updated with current job openings, company culture, employee testimonials, and employer value proposition.

· Coordinate with internal stakeholders for timely updates.

Analytics & Reporting

· Track campaign performance using analytics tools.

· Monitor key metrics such as engagement, reach, follower growth, website traffic, and application conversions.

· Generate periodic reports with recommendations for continuous improvement.

Event Promotion

· Promote internal engagement initiatives, learning programs, CSR activities, awards, and celebrations through digital channels.

· Capture and publish event highlights to strengthen employer branding.

Required Skills

· Strong knowledge of digital marketing and social media management.

· Excellent written and verbal communication skills.

· Proficiency in graphic design tools such as Canva or Adobe Creative Suite.

· Basic video editing skills (Premiere Pro, CapCut, Filmora, or similar).

· Understanding of SEO and content marketing principles.

· Experience with social media analytics and reporting.

· Strong creativity, storytelling, and branding skills.

· Ability to manage multiple projects and meet deadlines.

Preferred Qualifications

· Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.

· Certification in Digital Marketing is an added advantage.

· Experience with employer branding or recruitment marketing is preferred.

Key Performance Indicators (KPIs)

· Growth in employer brand engagement across social media.

· Increase in career page traffic and candidate applications.

· Social media follower growth and engagement rate.

· Recruitment campaign performance.

· Quality and consistency of employer branding content.

· Employee participation in branding initiatives.

· Improvement in talent attraction metrics.

• It is a Full Time Digital Marketing job for candidates with 1 - 2 years of experience.