About the Role
We are looking for a passionate and creative Digital Marketing Executive with 3–6 months of experience who is eager to learn, stay updated with the latest marketing trends, and contribute to the growth of our brand.
SEO, AEO & GEO
· Perform On-Page, Off-Page, and Technical SEO activities.
· Conduct keyword research and competitor analysis.
· Optimize website content for Search Engines and AI Search Platforms.
· Implement AEO (Answer Engine Optimization) strategies.
· Work on GEO (Generative Engine Optimization) techniques for AI visibility.
· Monitor rankings, traffic, and website performance.
Website Management
· Update and manage website content using WordPress.
· Create and publish blogs, landing pages, and website pages.
· Ensure website pages are optimized for SEO and user experience.
Content & Creative Design
· Design social media posts, banners, reels, and marketing creatives using Canva.
· Create engaging captions, blogs, and website content.
· Assist in creating video content and basic reel editing.
Social Media Marketing
· Manage Instagram, Facebook, LinkedIn, and YouTube platforms.
· Schedule and publish content regularly.
· Monitor trends, hashtags, and industry updates.
Paid Advertising
· Assist in managing Google Ads and Meta Ads campaigns.
· Monitor campaign performance and generate reports.
Email & WhatsApp Marketing
· Create email campaigns using Mailchimp or similar tools.
· Assist in WhatsApp marketing campaigns using API platforms.
Analytics & Reporting
· Use Google Analytics and Google Search Console.
· Prepare weekly and monthly performance reports.
Required Skills
· 3–6 months of Digital Marketing experience.
· Basic understanding of SEO, AEO, and GEO.
· Knowledge of WordPress website management.
· Proficiency in Canva for designing creatives.
· Understanding of social media marketing strategies.
· Basic knowledge of Google Ads and Meta Ads.
· Strong communication skills.
· Ability to research and adapt to new digital marketing trends.
· Basic video editing skills (preferred).