Key Responsibilities:-
Paid Advertising
Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns.
Manage Google Ads campaigns (Search, Display, Performance Max, and YouTube).
Generate high-quality leads for Website Development, Shopify, SEO, Branding, and Digital Marketing services.
Monitor campaign performance, CTR, CPC, CPL, ROAS, and conversions.
Perform A/B testing on creatives, ad copy, and landing pages.
Manage daily, weekly, and monthly advertising budgets.
Install and monitor Meta Pixel, Google Analytics, and Conversion Tracking.
Prepare weekly and monthly campaign performance reports with actionable insights.
Content & Creative Management
Create content strategies for social media campaigns.
Write compelling ad copies, headlines, and CTAs.
Coordinate with graphic designers and video editors for ad creatives.
Plan reels, static posts, carousels, and lead-generation campaigns.
Ensure creatives follow current digital marketing trends.
Maintain a monthly social media content calendar.
Lead Generation & Marketing
Improve lead quality and reduce Cost Per Lead (CPL).
Optimize landing pages to increase conversion rates.
Research competitors and identify new marketing opportunities.
Suggest new campaign ideas based on industry trends.