Digital Marketing Assistant

Here is a **professional and detailed job description** you can use for hiring a Digital Marketing Executive for your E-commerce business:

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# **Job Title: Digital Marketing Executive – E-Commerce**

## **Job Overview**

We are looking for a results-driven **Digital Marketing Executive** to manage and grow our E-Commerce business. The ideal candidate will be responsible for product listings, performance marketing, paid advertising campaigns (including Google Ads), and overall online sales growth. The role requires strong analytical skills, hands-on campaign management experience, and expertise in online marketplace optimization.

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## **Key Responsibilities**

### **1. E-Commerce Management**

* Manage and optimize product listings on E-commerce platforms (own website & marketplaces).

* Write SEO-friendly product titles, descriptions, and keywords.

* Upload product images, pricing, SKU management, and inventory tracking.

* Monitor product performance and improve conversion rates.

* Handle promotions, discounts, and campaign planning.

### **2. Performance Marketing & Paid Ads**

* Plan, execute, and optimize paid campaigns on:

* Google Ads (Search, Display, Shopping, Performance Max)

* Facebook Ads

* Instagram Ads

* YouTube Ads

* Manage Google Shopping campaigns and Merchant Center.

* Perform keyword research and competitor analysis.

* Optimize campaigns based on ROAS, CPC, CTR, and conversion data.

* Conduct A/B testing for ads and landing pages.

### **3. SEO & Traffic Growth**

* Implement on-page SEO strategies.

* Improve website ranking and organic traffic.

* Work with content and design teams to improve user experience.

### **4. Analytics & Reporting**

* Track and analyze performance using:

* Google Analytics

* Google Merchant Center

* Prepare weekly/monthly performance reports.

* Identify growth opportunities using data insights.

### **5. Marketplace Management (If Applicable)**

* Manage listings on platforms like:

* Amazon

* Flipkart

* Handle sponsored ads and promotional tools within marketplaces.

* Monitor reviews and ratings to maintain brand reputation.

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## **Required Skills & Qualifications**

* Bachelor’s degree in Marketing, Business, or related field.

* 1–3+ years of experience in Digital Marketing & E-Commerce.

* Hands-on experience with Google Ads and paid campaign management.

* Knowledge of SEO, SEM, and Google Shopping.

* Strong understanding of ROAS, CPC, CTR, CPA metrics.

* Experience in managing product listings and inventory systems.

* Proficiency in Excel and analytics tools.

* Strong communication and analytical skills.

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## **Preferred Qualifications**

* Certification in Google Ads.

* Experience scaling E-Commerce brands.

* Knowledge of Shopify or WooCommerce platforms.

* Basic graphic editing skills (Canva/Photoshop).

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## **Key Performance Indicators (KPIs)**

* Increase in online sales & revenue.

* Target ROAS achievement.

* Growth in website traffic.

* Improved product conversion rate.

* Reduced cost per acquisition (CPA).

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If you’d like, I can also:

* Tailor this for **Amazon-only business**

* Make a **short version for job portals**

* Create a **salary structure with performance incentives**

* Or customize it based on your product category (fashion, electronics, FMCG, etc.)

• It is a Full Time Digital Marketing job for candidates with 1 - 2 years of experience.