Social media expert

Job Summary:

We are seeking a creative and results-driven Social Media Manager to oversee and enhance our online presence across various platforms. The ideal candidate will be responsible for developing engaging content, executing data-driven strategies, and building a strong community of followers while driving business goals through social media.

Key Responsibilities:

1. Social Media Strategy Development:

○ Design and implement a comprehensive social media strategy aligned with the company’s brand voice, business goals, and target audience.

○ Conduct competitive research and trend analysis to stay ahead in the digital landscape.

2. Content Creation & Management:

○ Plan, create, and schedule high-quality, engaging, and visually appealing content (text, images, videos) for platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and others.

○ Collaborate with the design and content teams to develop creative assets.

3. Community Engagement:

○ Respond to comments, messages, and mentions promptly and professionally.

○ Foster relationships with followers to build an active and loyal online community.

4. Analytics & Reporting:

○ Track and analyze key performance metrics such as engagement, impressions, reach, click-through rates, and conversions.

○ Provide regular reports with actionable insights to improve strategies.

5. Collaborations & Partnerships:

○ Identify and collaborate with influencers, brand ambassadors, and other potential partners.

○ Manage paid advertising campaigns across social platforms.

6. Stay Updated:

○ Keep up with the latest social media trends, platform updates, and best practices to ensure the company remains innovative and competitive.

Key Responsibilities:

1. Social Media Strategy Development:

○ Design and implement a comprehensive social media strategy aligned with the company’s brand voice, business goals, and target audience.

○ Conduct competitive research and trend analysis to stay ahead in the digital landscape.

2. Content Creation & Management:

○ Plan, create, and schedule high-quality, engaging, and visually appealing content (text, images, videos) for platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and others.

○ Collaborate with the design and content teams to develop creative assets.

3. Community Engagement:

○ Respond to comments, messages, and mentions promptly and professionally.

○ Foster relationships with followers to build an active and loyal online community.

4. Campaign Execution:

○ Plan and execute social media campaigns to support product launches, events, and promotional activities.

○ Monitor and optimize campaign performance to maximize reach and engagement.

5. Analytics & Reporting:

○ Track and analyze key performance metrics such as engagement, impressions, reach, click-through rates, and conversions.

○ Provide regular reports with actionable insights to improve strategies.

6. Collaborations & Partnerships:

○ Identify and collaborate with influencers, brand ambassadors, and other potential partners.

○ Manage paid advertising campaigns across social platforms.

7. Stay Updated:

○ Keep up with the latest social media trends, platform updates, and best practices to ensure the company remains innovative and competitive.

Qualifications:

● Experience:

○ Proven experience (2-5 years) as a Social Media Manager or similar role.

○ Hands-on experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

● Skills:

○ Excellent written and verbal communication skills.

○ Strong analytical skills with knowledge of social media analytics tools (e.g., Google Analytics, platform insights).

○ Familiarity with SEO, hashtags, and content optimization.

Key Competencies:

● Creativity and innovation.

● Strategic thinking and attention to detail.

● Time management and ability to handle multiple projects simultaneously.

● Adaptability to a fast-paced environment.

• It is a Full Time Digital Marketing job for candidates with 1 - 3 years of experience.