Process: Telecalling
Telecalling means using the phone to communicate with current or potential customers for business goals like selling products, generating leads, providing support, or getting feedback, with the person making or taking calls being a "telecaller," often following scripts to meet targets, and it involves both outbound (company calls out) and inbound (customer calls in) interactions. It's a form of direct marketing that allows for real-time, two-way conversations to build relationships and drive sales or service, differing from email/automated messages by enabling immediate replies and rapport building.
Key Aspects
Purpose: Sales, lead generation, customer service, surveys, appointments, debt collection, or relationship building.
Types:
Outbound: The company initiates the call (e.g., cold calling, telesales).
Inbound: The customer calls the company (e.g., customer support).
Role of the Telecaller: Acts as the voice of the company, requiring strong communication, persuasion, active listening, and empathy.
Method: Involves scripted conversations and aims for specific outcomes like sales, booked meetings, or data collection.
Benefits: Direct, real-time communication allows for immediate query resolution and personalized engagement, unlike automated methods.