Customer Support Sales Executive

Sales Executive – ERP, CRM & IT Solutions

Company: Logicraftz Solutions LLP
Location: Thane West, Maharashtra
Employment Type: Full-Time
Experience: 1–4 Years
Department: Sales & Business Development

About Logicraftz

Logicraftz Solutions LLP is an IT Solutions and Business Technology company providing ERP, CRM, custom software, website development, digital marketing, AI, automation and system integration solutions to businesses.

Our key focus areas include Odoo ERP, ERPNext/Frappe, CRM, business automation and customized software solutions.

About the Role

We are looking for a Sales Executive – ERP, CRM & IT Solutions who can actively generate business opportunities and convert them into customers.

The candidate will be responsible for finding potential businesses, generating enquiries, making calls, arranging meetings and demonstrations, visiting prospects when required, understanding business requirements, presenting suitable technology solutions and closing sales.

This is a target-oriented B2B sales role. The candidate should be comfortable speaking directly with business owners, directors, partners, senior managers and decision-makers.

Key Responsibilities

Lead Generation & Prospecting

• Generate new ERP, CRM and IT solution enquiries through:

  • Cold calling

  • Google/online business research

  • LinkedIn

  • Email campaigns

  • References and networking

  • Existing customer references

  • Field visits

  • Business directories and other lead-generation channels

• Identify companies that may require ERP, CRM, automation or customized software.

• Build and continuously maintain a database of prospective businesses.

• Research companies and identify the appropriate decision-makers.

ERP & Software Sales

Promote and sell solutions including:

• Odoo ERP

• ERPNext / Frappe Solutions

• ERP implementation and customization

• CRM solutions

• Custom business software

• Business process automation

• WhatsApp and API integrations

• Website development

• Digital marketing and SEO

• AI and business automation solutions

ERP and business software sales will be the primary focus of this role.

Client Meetings & Business Development

• Contact prospects and understand their current business processes and challenges.

• Qualify prospects based on requirement, budget, authority and purchase timeline.

• Arrange online demonstrations and face-to-face meetings.

• Visit client offices, factories, warehouses and business premises when required.

• Communicate business and technology solutions in simple, practical language.

• Coordinate with the technical/ERP team for demonstrations and requirement discussions.

• Prepare and present quotations and proposals.

• Follow up systematically until the opportunity is converted or closed.

Sales Conversion

• Maintain an active sales pipeline.

• Negotiate commercially within company policies.

• Convert qualified prospects into paying customers.

• Achieve monthly and quarterly sales targets.

• Identify cross-selling opportunities for CRM, websites, digital marketing, automation and other Logicraftz services.

• Maintain relationships with existing customers for additional requirements and referrals.

Daily Sales Activities

The candidate is expected to actively participate in activities such as:

• Prospect research

• Cold calling

• Follow-up calls

• WhatsApp/email communication

• LinkedIn prospecting

• Appointment setting

• Online demonstrations

• Client visits

• Proposal follow-ups

• CRM updates

• Sales pipeline management

The role requires consistent daily prospecting and follow-up, rather than waiting for enquiries to arrive.

Required Skills

• Excellent communication and interpersonal skills.

• Good English and Hindi communication; Marathi will be an advantage.

• Confident in speaking with business owners and senior decision-makers.

• Strong cold-calling and follow-up abilities.

• Good negotiation and presentation skills.

• Ability to understand business requirements and explain technology solutions simply.

• Basic understanding of ERP, CRM, websites, software or digital business solutions.

• Comfortable using Google Search, LinkedIn, email and CRM systems for prospecting.

• Good MS Office / Google Workspace skills.

• Strong self-discipline and ability to work toward measurable targets.

• Willingness to travel for client meetings and business development activities.

Preferred Experience

Candidates with experience in any of the following will be preferred:

• ERP Sales

• Odoo Sales

• ERPNext Sales

• Software Sales

• CRM Sales

• IT Solution Sales

• B2B Technology Sales

• SaaS Sales

• Website Development Sales

• Digital Marketing Sales

• Business Automation Sales

Experience selling to manufacturers, distributors, traders, wholesalers, retailers, service companies, SMEs or corporate businesses will be an advantage.

Candidates who have an existing understanding of ERP business processes such as Sales, Purchase, Inventory, Accounting, Manufacturing, CRM or HR will be preferred.

Field Sales Requirement

The candidate should be willing to travel for:

• Client meetings

• Business development visits

• ERP requirement discussions

• Product demonstrations

• Networking events

• Exhibitions and seminars

• Local prospecting

Knowledge of the Thane, Mumbai, Navi Mumbai and surrounding business markets will be an advantage.

Key Performance Indicators

Performance will be measured using practical sales metrics such as:

• New prospects identified

• Outbound calls made

• Qualified enquiries generated

• Meetings/appointments arranged

• Client visits completed

• ERP/CRM demonstrations arranged

• Proposals and quotations generated

• Active opportunities in pipeline

• New customers acquired

• Sales revenue generated

• Conversion rate

• Follow-up effectiveness

• Repeat business and cross-selling

Qualification

Education: Graduate in any discipline.

A degree/diploma in Business Administration, Marketing, Commerce, IT or a related field will be preferred.

Experience: 1–4 years in B2B sales, IT sales, software sales, ERP sales or business development.

Freshers: Candidates with exceptional communication skills, confidence, sales ability and a strong interest in technology may also be considered.

Compensation

Salary: ₹3 LPA – ₹5 LPA, depending on experience and capability.

Additional: Performance-based incentives linked to business generation and sales achievement.

Ideal Candidate

The ideal candidate is not someone who simply waits for leads.

We are looking for someone who can:

Find the prospect → Start the conversation → Understand the requirement → Arrange the meeting → Present the solution → Follow up → Close the business.

You should be confident, proactive, target-oriented and willing to meet customers personally.

If you enjoy speaking with businesses, discovering their problems and converting those problems into technology solutions, this role could be a strong fit.

Subject: Application – Sales Executive – ERP & IT Solutions

• It is a Full Time Customer Support / TeleCaller job for candidates with 3 - 4 years of experience.