Customer support provides help and guidance for a company's products or services, focusing on resolving specific problems like troubleshooting, installation, or usage questions, often involving technical skills, to ensure customer success and satisfaction. While often used interchangeably with customer service, support is typically reactive and product-focused (fixing issues), whereas service is broader, encompassing the entire customer relationship and experience. Support happens across channels (phone, chat, email, self-service) and is crucial for building trust and loyalty, differentiating companies by solving complex challenges effectively