Job Summary
The CRM Executive is responsible for managing customer relationships, maintaining accurate customer data, and supporting sales and marketing activities to enhance customer satisfaction and repeat business in the jewellery showroom/brand. This role plays a key part in improving customer retention and brand loyalty.
Key Roles & Responsibilities
Maintain and update customer data in the CRM system (purchase history, preferences, birthdays, anniversaries, etc...
Coordinate with sales and showroom teams to track customer interactions and follow-ups.
Plan and execute customer engagement activities such as festival offers, loyalty programs, and personalized promotions.
Handle customer feedback, complaints, and service requests, ensuring timely resolution.
Generate CRM reports on customer visits, sales conversions, repeat customers, and campaign performance.
Support marketing campaigns via SMS, WhatsApp, email, and calls.
Ensure data accuracy, confidentiality, and compliance with company policies.
Assist in improving customer experience across the showroom and digital touchpoints.
Required Skills & Qualifications
Any graduate and preferred females
Experience in CRM, customer service, or showroom operations (jewellery/retail experience is an advantage).
Strong communication and interpersonal skills.
Proficiency in CRM software, MS Excel, and basic reporting.
Customer-focused attitude with attention to detail.
Ability to coordinate with multiple departments.
Experience
Fresher to 3 years of experience in CRM, customer relations, or retail/showroom operations.
Jewellery or a luxury retail experience is highly preferred.