Job Summary:
The Customer Relationship Executive (CRE) plays a key role in ensuring customer satisfaction and loyalty by acting as the main point of contact between the customer and the dealership. The CRE is responsible for managing customer interactions, handling inquiries, coordinating service follow-ups, and ensuring a smooth and premium customer experience across sales and service processes.
Key Responsibilities:
1. Customer Interaction & Relationship Management
Act as the first point of contact for customers visiting or calling the dealership.
Build and maintain long-term relationships with customers to enhance brand loyalty.
Ensure prompt and professional response to all customer queries and complaints.
Manage and update customer databases (CRM systems) regularly.
2. Sales Support (if in Sales Department)
Assist sales consultants with test drives, documentation, and vehicle delivery.
Conduct post-sale follow-ups to ensure customer satisfaction and gather feedback.
Handle customer referrals and lead nurturing activities.
Coordinate finance, insurance, and registration documentation with relevant departments.
3. Service Support (if in Service Department)
Greet customers at the service center and understand their service requirements.
Keep customers informed on service progress, cost estimates, and delivery timelines.
Ensure timely updates and feedback calls post service.
Handle escalations and ensure customer issues are resolved effectively.
4. Feedback & Reporting
Conduct customer satisfaction surveys (CSI/SSI) and analyze results.
Identify areas for improvement in customer handling and service delivery.
Prepare periodic reports on customer feedback, complaints, and resolutions.
5. Coordination
Liaise with internal teams — sales, service, finance, and administration — to ensure smooth customer experiences.
Support marketing and promotional activities, such as events or campaigns.