Counter Sales Person

JOB DESCRIPTION – COUNTER SALES PERSON (CSP)

Department: Retail Store / Sales
Designation: Counter Sales Person (CSP)
Industry: Cake & Bakery
Reporting To: Store In-Charge / Store Manager
Location: As per company requirement
Employment Type: Full-Time

1. Job Purpose

To manage the retail counter efficiently, provide excellent customer service, promote and sell cakes, pastries, bakery products and other store items, and ensure smooth day-to-day counter operations while achieving sales targets.

2. Key Responsibilities

A. Counter Sales & Customer Handling

• Attend customers politely and understand their requirements.

• Explain product varieties, flavours, sizes, prices, offers and availability.

• Recommend suitable cakes, pastries and bakery products based on customer requirements.

• Take orders accurately for cakes, pastries and other bakery items.

• Handle customised cake orders and communicate customer requirements clearly to the concerned team.

• Upsell and cross-sell products to increase the average bill value.

• Ensure quick and efficient customer service during peak hours.

• Handle customer complaints professionally and escalate unresolved issues to the Store In-Charge.

B. Billing & Cash Handling

• Prepare customer bills accurately through the billing/POS system.

• Collect cash, UPI, card and other approved payments.

• Maintain proper cash handling and ensure there is no shortage or mismatch.

• Verify daily sales and payment collections.

• Follow company procedures for discounts, refunds, cancellations and complimentary items.

• Maintain confidentiality of billing and sales information.

C. Store & Product Management

• Keep the sales counter, display area and customer area clean and well organised.

• Ensure proper display of cakes, pastries, breads and other bakery products.

• Check product freshness, quality, quantity and expiry/best-before dates.

• Follow FIFO/FEFO practices as applicable.

• Inform the Store In-Charge about low stock, damaged products, expiry or wastage.

• Coordinate with the kitchen/production team for product availability and replenishment.

• Ensure products are handled carefully to avoid damage, especially cakes and customised products.

D. Sales & Target Achievement

• Achieve daily, weekly and monthly sales targets.

• Promote ongoing company schemes, offers and seasonal products.

• Encourage customers to purchase add-on products.

• Maintain good customer relationships to generate repeat sales.

• Support online orders, takeaway orders and delivery-related coordination where required.

• Monitor fast-moving and slow-moving products and inform the Store In-Charge.

E. Daily Reporting & Coordination

• Maintain daily sales and order records as required.

• Report stock shortages, product returns, wastage and customer complaints.

• Coordinate with Store, Production/Kitchen, Dispatch and Accounts teams.

• Follow all company SOPs related to sales, billing, hygiene and customer service.

• Perform opening and closing counter activities as assigned.

3. Required Skills

• Good communication and customer-handling skills.

• Basic knowledge of cakes, pastries and bakery products.

• Good selling and convincing ability.

• Basic computer/POS and billing knowledge.

• Good numerical and cash-handling skills.

• Ability to work under pressure during rush hours.

• Positive attitude and professional behaviour.

• Ability to work in shifts, weekends and on holidays as per business requirements.

4. Qualification & Experience

Education: Minimum 10th / 12th Pass; graduate preferred.
Experience: 0–2 years in counter sales, retail sales, bakery, café, QSR or food retail preferred. Freshers with good communication and sales skills may also be considered.

5. Performance Parameters / KPIs

• Achievement of daily/monthly sales targets.

• Average bill value and upselling performance.

• Number of customer complaints.

• Billing accuracy and cash reconciliation.

• Product wastage/return control.

• Customer satisfaction and repeat customers.

• Store cleanliness and product display.

• Compliance with company SOPs and hygiene standards.

• Attendance, punctuality and discipline.

6. Behavioural Competencies

• Customer-oriented approach

• Honesty and integrity

• Teamwork

• Punctuality

• Responsibility and accountability

• Good communication

• Patience and positive attitude

• Ability to handle difficult customers professionally

7. Working Conditions

The CSP will be required to stand and work at the sales counter for extended periods and may be required to work in rotational shifts, weekends and festivals according to store requirements.

Note: The employee must follow all company rules, food-safety standards, hygiene requirements, grooming standards and store SOPs.

• It is a Full Time Customer Support / TeleCaller job for candidates with 0 - 6 months of experience.