Back Office Executive Assistant

Executive and Business Support

• Manage the Founder's priorities, deadlines and follow-ups across several assignments at once.

• Turn ideas into project plans with clear steps, owners, timelines and deliverables, and track them

to completion.

• Build and maintain accurate trackers, records and schedules in Excel.

• Prepare reports on revenue, conversions, marketing metrics and budgets, and highlight what needs

attention.

• Research unfamiliar topics quickly from reliable sources and present practical recommendations.

• Use AI tools such as ChatGPT and Claude to speed up research, drafting and analysis, and check

every output for accuracy.

Marketing, Content and Brand

• Write hooks, scripts, captions and storyboards for social media and video content.

• Plan platforms and content calendars, and review content performance regularly.

• Shoot and edit videos, handling framing, lighting, audio and subtitles.

• Create graphics and edit photos in Canva with good layout, typography and brand consistency.

• Support Meta and Google ad campaigns by tracking leads, ROAS and CAC.

• Review the website for usability, SEO, keywords, AEO (answer engine optimisation) and GEO

(generative engine optimisation).

• Adapt creative ideas to suit the clinic's audience and brand positioning.

English communication

Clear speaking, professional writing and confident

presentation

2

Advanced Excel

Formulas, pivot tables, data validation and accurate reporting

3

Numerical and analytical skills

Can interpret revenue, conversions, marketing metrics and

budgets

4

AI proficiency

Uses ChatGPT and Claude, writes good prompts and checks

outputs

5

Research and learning agility

Finds reliable sources and quickly understands unfamiliar

topics

6

Reasoning and problem-solving

Assesses situations and develops practical solutions

7

Organisation and attention to

detail

Keeps accurate trackers, records, schedules and follow-ups

8

Time management

Prioritises multiple assignments and meets deadlines

9

Project planning and execution

Defines steps, responsibilities, timelines and deliverables

10

Confidentiality and discretion

Protects patient, Founder and business information

11

Patient care and escalations

Shows empathy, resolves concerns and coordinates service

recovery

12

HR and payroll knowledge

Understands TDS, ESI/ESIC, PF, CTC and salary components

13

Graphic design and photo editing

Uses Canva with good layout, typography and brand

consistency

14

Video shooting and editing

Handles framing, lighting, audio, subtitles and editing

15

Content writing and storytelling

Creates hooks, scripts, captions and storyboards

16

Social media management

Plans platforms and content calendars, and reviews

performance

17

Performance marketing

Understands Meta and Google ads, ROAS, CAC and lead

tracking

18

Website and search awareness

Understands usability, SEO, keywords, AEO and GEO

19

Creativity and brand judgement

Adapts ideas to suit the clinic's audience and positioning

• It is a Full Time Back Office / Data Entry job for candidates with 3 - 5 years of experience.