Create visual concepts for a wide range of marketing materials, including websites, social media posts, ads, presentations, and print collateral like brochures and banners.
Develop and maintain a brand's visual identity, including logos, typography, colour palettes, and overall design consistency.
Design eye-catching visuals that align with campaign strategies and enhance the brand's messaging.
Collaborate with marketing and content teams to deliver effective visual solutions.
Stay current with design trends and implement innovative ideas to keep the brand's visual appeal fresh and relevant.
Video editing
Edit and assemble raw video footage into polished, engaging content for various digital platforms, including YouTube, social media, and websites.
Incorporate visual effects, motion graphics, music, sound effects, and animations to enhance video storytelling.
Maintain a consistent and high-quality standard across all video productions.
Optimize videos for different platforms, ensuring they are correctly formatted and encoded.
Organize and maintain a library of video assets for future use
Key skills and qualifications
Software proficiency: Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects. Added advantage Final Cut Pro, DaVinci Resolve, Figma, Canva, And Cap Cut can also be beneficial.
Creative vision: The ability to translate marketing objectives into visually compelling designs and effective video narratives.
Technical expertise: A strong understanding of graphic design principles (typography, color theory, layout) and video editing techniques (storyboarding, sequencing, color grading).
Time management: The ability to work efficiently and manage multiple projects simultaneously to meet tight deadlines.
Collaboration: Excellent communication skills for effectively working with other creative team members and incorporating feedback.
Portfolio: A strong portfolio is essential for showcasing a proven track record of creative and technical abilities in both graphic design and video editing.