Key Responsibilities Video Editing Edit raw footage, product videos, testimonials, influencer content, and UGC videos into compelling advertisements. Create short-form videos, reels, promotional ads, product demos, and social media content. Design creatives optimized for Facebook & Instagram Feeds, Stories, and Reels. Add hooks, subtitles, motion graphics, transitions, sound effects, background music, and strong CTAs. Develop multiple creative variations by changing hooks, messaging, pacing, offers, and visuals. Repurpose existing content into fresh, engaging creatives. Optimize videos for mobile-first viewing with proper aspect ratios and safe zones. Graphic Design & Static Creatives Design high-quality static ads, promotional banners, product creatives, and social media posts. Create Meta ad creatives using product images, offers, pricing, benefits, and compelling copy. Design testimonial creatives, comparison ads, before-and-after creatives, and promotional graphics. Edit and enhance product images and visual assets. Adapt creatives into multiple sizes for different advertising placements. Performance Creative Collaborate with the Marketing and Performance Marketing teams to understand campaign goals. Develop creatives based on customer pain points, product benefits, offers, and target audience insights. Analyze campaign performance and improve creatives based on data and feedback.