Video Editor Job Description at Imprixxa
About Imprixxa
Imprixxa is a growing Indian brand focused on hand casting kits and creative memory keepsakes that help families preserve meaningful moments in a physical form. Our products are designed for couples, families, babies, siblings, children, and pet lovers who want to turn special memories into something they can keep for years.
From couple hand casting kits and baby hand casting kits to family, sibling, pet paw, and hand & foot casting kits, Imprixxa creates products around memories, relationships, and personal milestones.
Our goal is simple: make meaningful memories tangible.
As Imprixxa continues to grow its online presence, video content has become an important part of how we showcase our products, explain how they work, educate customers, and build the brand on platforms such as Instagram, Facebook, YouTube, and other digital channels.
About the Company
Imprixxa operates in the creative gifting, memory keepsake, hand casting kit, and DIY craft product category.
The brand sells products that allow customers to create detailed 3D casts of hands, feet, and pet paws. These casting kits are designed for different occasions and relationships, including:
Couple Hand Casting Kits
Baby Hand Casting Kits
Baby Foot Casting Kits
Junior Hand Casting Kits
Sibling Hand Casting Kits
Family Hand Casting Kits
Memory Hand Casting Kits
Pet Paw Casting Kits
Pet & Human Casting Kits
Couple + Baby Hand Casting Kits
Couple + Baby Foot Casting Kits
Couple + Baby Hand & Foot Casting Kits
Couple + Junior Hand Casting Kits
Family Hand Casting Kits
Imprixxa is focused on building a strong digital-first brand through e-commerce, social media marketing, SEO, product videos, educational content, creator content, and performance marketing.
About the Role
We are looking for a creative and detail-oriented Video Editor who can turn raw footage, product photos, customer videos, and creative concepts into engaging videos for Imprixxa.
This role is ideal for someone who understands short-form video content, Instagram Reels, YouTube Shorts, product videos, social media trends, storytelling, and e-commerce content.
You will work closely with the marketing and creative team to produce videos that don't just look good but also communicate the product clearly and encourage viewers to take action.
Job Title
Video Editor
Department
Marketing & Creative
Location
Pune, Maharashtra
Employment Type
Full-Time
Key Responsibilities
1. Social Media Video Editing
Edit Instagram Reels, Facebook videos, YouTube Shorts, and other short-form content.
Create engaging videos based on current social media formats and trends.
Convert raw footage into polished, engaging content.
Create videos with strong hooks in the first few seconds.
Add captions, transitions, sound effects, music, and motion graphics where required.
Adapt videos into different formats and aspect ratios for different platforms.
2. Product Video Editing
Create product demonstration videos for Imprixxa hand casting kits.
Edit videos explaining how the hand casting process works.
Create product feature videos highlighting kit contents, benefits, and usage.
Produce videos showing the complete customer journey from opening the kit to creating the final casting.
Create comparison and educational videos around different Imprixxa products.
3. Advertisement Creative
Edit video creatives for Meta Ads, Instagram Ads, Facebook Ads, and other digital advertising campaigns.
Create multiple versions of the same video to test different hooks, messages, and CTAs.
Understand how video creatives influence clicks, engagement, and conversions.
Edit UGC-style advertisements and customer testimonial videos.
Create product-focused videos designed specifically for performance marketing.
4. Content Creation Support
Work with the marketing team to understand content requirements.
Suggest video concepts based on products, customer questions, trends, and campaigns.
Help convert marketing ideas into visual stories.
Identify opportunities for new Reels, Shorts, product videos, and educational content.
Maintain consistency in Imprixxa's visual style and brand identity.
5. Video Optimization
Optimize videos for Instagram, Facebook, YouTube, and other platforms.
Select appropriate video dimensions, duration, subtitles, thumbnails, and formats.
Keep videos visually engaging without making them unnecessarily complicated.
Analyze existing content and suggest improvements based on performance.
Required Skills
The candidate should have good knowledge of:
Video editing
Short-form video editing
Instagram Reels
YouTube Shorts
Facebook video content
Product video editing
UGC video editing
Motion graphics
Basic animation
Typography
Color correction
Audio editing
Video transitions
Social media trends
E-commerce content
Software Skills
Experience with any of the following tools is preferred:
Adobe Premiere Pro
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
DaVinci Resolve
CapCut
Canva
Strong knowledge of at least one professional video editing software is required.
What We Are Looking For
We are looking for someone who:
Has a good eye for visual storytelling.
Understands what makes people stop scrolling.
Can create strong video hooks.
Understands short-form content.
Can edit videos according to a brand's visual identity.
Pays attention to small details.
Can work with deadlines.
Can take feedback and make revisions quickly.
Is willing to experiment with new content formats.
Understands that a marketing video needs to achieve a purpose, not just look attractive.
Experience
0–2 years of experience in video editing, social media content creation, digital marketing, or a related field is preferred.
Freshers with a strong portfolio and good editing skills can also apply.
A portfolio of Instagram Reels, YouTube Shorts, product videos, advertisements, or UGC videos will be an advantage.
Education
A degree or diploma in:
Film & Video Editing
Mass Communication
Animation
Graphic Design
Digital Marketing
Multimedia
Visual Communication
is preferred but not mandatory.
Practical editing skills and a strong portfolio are more important.
Key Performance Areas
The Video Editor will be expected to contribute to:
High-quality social media videos
Product demonstration videos
Reels and Shorts
Video advertisements
UGC content
Customer testimonial videos
Product launches
Brand campaigns
Educational product content
E-commerce video content
Why Join Imprixxa?
At Imprixxa, you won't be limited to editing the same type of videos every day.
You will get an opportunity to work on e-commerce videos, product storytelling, social media content, UGC advertisements, creative campaigns, and brand-building content.
You will also have the opportunity to see how your videos perform in the real market and understand the connection between creative content, customer attention, engagement, and sales.
Keywords
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How to Apply
Candidates interested in joining Imprixxa can apply by sharing their updated resume and video editing portfolio.
Position: Video Editor
Company: Imprixxa
Location: Pune, Maharashtra
Experience: 0–2 Years
Employment Type: Full-Time
Department: Marketing & Creative