Sales Trainer

Job Summary

The Sales Trainer is responsible for developing the knowledge, skills, and performance of the dealership sales team by conducting product, process, and behavioral training. The role focuses on improving sales conversion, customer satisfaction, and dealership profitability through continuous coaching and performance monitoring. The trainer ensures compliance with OEM training standards and dealership processes.

Key Responsibilities

• Conduct induction and onboarding training for new Sales Consultants and Team Leaders.

• Deliver classroom and on-the-job training on MG and Volkswagen products, features, variants, and technology.

• Train the sales team on:

  • Sales process and customer journey

  • Lead management and follow-up

  • Test drive process

  • Objection handling and negotiation

  • Closing techniques

  • Customer experience and relationship management

• Conduct regular role plays, mock sales presentations, and field coaching.

• Identify skill gaps through sales observations, assessments, and performance reviews.

• Prepare monthly training calendars and ensure timely execution.

• Monitor training effectiveness through sales KPIs and assessment scores.

• Coordinate with Sales Managers and HR for training nominations and employee development.

• Ensure compliance with OEM training requirements and certification programs.

• Maintain training records, attendance, reports, and learning documentation.

• Conduct refresher training whenever new models, campaigns, or schemes are launched.

• Support dealership events, product launches, and customer engagement activities.

Key Performance Indicators (KPIs)

• Training completion rate – 100%

• New employee induction within 7 days of joining

• Assessment score above 80%

• Improvement in enquiry-to-booking conversion

• Improvement in booking-to-delivery ratio

• Sales consultant certification completion

• Increase in test drive conversion

• Reduction in customer complaints related to sales

• Customer Satisfaction (SSI/CSI) improvement

• Monthly training calendar adherence

Educational Qualification

• Graduate in any discipline (MBA in Marketing/HR preferred)

• Automotive certification or OEM sales certification is an added advantage.

Experience

• 3–7 years of experience in Automobile Sales Training, Retail Sales Training, or OEM Training.

• Experience with MG, Volkswagen, Skoda, Hyundai, Kia, Tata, Mahindra, or other passenger vehicle dealerships preferred.

Required Skills

• Strong knowledge of automobile products and dealership sales processes

• Excellent presentation and facilitation skills

• Coaching and mentoring ability

• Effective communication in English, Hindi, and Marathi

• CRM and MS Office proficiency

• Analytical and reporting skills

• Team collaboration and stakeholder management

• Strong customer-centric approach

Preferred Competencies

• Leadership and people development

• Performance coaching

• Training content development

• Problem-solving and decision-making

• Time management

• Adaptability to OEM process changes

• It is a Full Time Trainer job for candidates with 5 - 6+ years Experience.