Telesales refers to the process of selling products or services over the phone. It’s a form of direct marketing that involves calling potential customers, engaging with them to understand their needs, and then offering solutions that fit those needs. Telesales can be divided into two categories:
Inbound Telesales: When customers call in to inquire about products or services, and the salesperson's job is to convert that interest into a sale.
Outbound Telesales: When salespeople make calls to potential customers, typically from a list of leads, to pitch products or services.