Urban Money Aims for Rs. 30,000 Crore in Home Loan ...Urban Money, now often referred to as UrbanMoney and associated with Square Yards, is a fintech platform that acts as an online lender and unbiased loan advisory firm, providing assistance with various financial products like home loans, personal loans, and insurance. The company connects customers with a range of banks and NBFCs to offer tailored loan solutions and has a presence in both the B2C and B2B sectors, with an RBI-registered NBFC for student-specific loans.