Develop and implement strategies to generate quality leads across multiple channels (digital campaigns, events, referrals, etc.).
Qualify leads based on pre-defined criteria and assign them to appropriate sales representatives.
Collaborate with marketing and sales teams to improve lead conversion rates.
Analyze lead generation campaigns, provide insights, and optimize performance.
Create reports and dashboards to measure the effectiveness of lead generation efforts.
Ensure timely follow-ups and engagement with leads to maximize conversion potential.
Maintain relationships with potential clients until they are sales-ready.