Telemarketing – Telesales
Experience: 0–4 Years
Qualification: Any Degree
Department: Telemarketing
Job Purpose
To engage potential customers through inbound and outbound calling, explain project details, qualify
leads, and drive site visits, ensuring a strong funnel for the Sales team. This role is crucial in creating
interest, building rapport, and improving customer conversion through effective telecommunication.
Key Responsibilities
1. Customer Calling & Lead Engagement
Make outbound calls to leads received from:
o Digital Marketing
o Tele-calling campaigns
o Referral Programs
o Events & Exhibitions
Pitch project details effectively.
Attend incoming customer calls and provide accurate information.
Capture customer requirements and update CRM.
Identify customer interest, budget, location preference, and buying intent.
Qualify leads based on internal criteria.
2. Project Information & Customer Communication
Explain project highlights, amenities, pricing, USPs, and location benefits.
Address customer questions on: Layout, Documentation, Pricing, Location, and Approvals.
3. Driving Site Visits
Convert qualified leads to site visit appointments.
Coordinate with sales team & site team for confirmed visits.
Follow up with customers post-call and improve visit confirmations.
4. CRM & Data Management
Update customer details, call status, follow-up actions.
Maintain call logs and visit schedules.
Prepare daily calling & conversion reports.
Share visit confirmation status with TL & Sales MIS.
5. Customer Relationship Management
Build rapport and maintain positive communication.
Ensure customers receive timely updates & reminders.
Provide professional and courteous telephonic service.
Key Performance Indicators (KPIs)
Number of calls made per day
Qualified leads generated
Site visit confirmations
CRM accuracy & timeliness
Lead to visit conversion ratio
Customer satisfaction & feedback
Skills & Competencies Required
Strong communication & persuasion skills
Fluency in English & regional languages
Basic real estate project understanding
Ability to handle objections
Good follow-up discipline
CRM knowledge (preferred)
Customer-centric approach
Target-driven mindset