1. DUTIES & RESPONSIBILITIES
Outbound Calling & Lead Engagement • Make structured outbound calls to fresh leads, campaign leads, and existing customer databases daily. • Engage prospects confidently, explain the old gold buying and pledged gold release process clearly. • Qualify leads based on intent, gold availability, and transaction readiness. Appointment Fixing & Walk-In Generation • Convert qualified calls into confirmed branch visit appointments. • Follow up on commitments and no-shows to re-engage and reschedule. • Maintain a daily walk-in pipeline and meet or exceed monthly branch visit targets. Objection Handling • Handle objections related to gold rate, purity assessment, trust, and documentation requirements. • Use structured scripts and product knowledge to address concerns without escalating to supervisors for routine queries. • Stay updated on gold rate movements, competitor offers, and Value Gold's current schemes. CRM Updation & Lead Management • Update every call outcome, lead status, and appointment detail in the CRM system — same day, no backlog. • Maintain accurate disposition tags (Interested / Follow-up / Appointment Fixed / Not Interested / Not Reachable). • Reactivate dormant leads from old databases periodically as per campaign direction. Follow-Up & Database Reactivation • Execute structured follow-up cycles — Day 1, Day 3, Day 7 — for warm leads. • Reactivate old customer database leads for repeat transactions and referrals. • Coordinate with branch teams on walk-in conversion outcomes for feedback loop. Performance Tracking & Reporting • Track personal daily metrics: calls made, connected calls, appointments fixed, walk-ins generated. • Report daily performance summary to the Team Leader / Sales Manager.