Job Description – Marketing Executive

Department: Marketing & Business Development
Reporting To: Marketing Manager / Sales Head / Business Head
Location: Plant / Corporate Office
Employment Type: Full-Time

1. Purpose of the Role

The Marketing Executive is responsible for generating leads, promoting company products and services, supporting sales activities, increasing brand visibility, and assisting in achieving revenue targets through effective marketing strategies and customer engagement.

2. Key Responsibilities

A. Sales Support & Lead Generation

• Generate new business leads through cold calling, field visits, online platforms, exhibitions, and referrals.

• Follow up on inquiries received through website, email, and other channels.

• Coordinate with sales team for quotation preparation and customer follow-ups.

• Maintain customer database and lead tracking records.

B. Market Development

• Identify potential customers and new market opportunities.

• Conduct competitor analysis and market surveys.

• Develop strategies to increase market share in assigned territory.

C. Customer Relationship Management

• Build strong relationships with existing and prospective customers.

• Address customer queries and coordinate with internal departments for timely resolution.

• Support customer retention and repeat business.

D. Promotion & Branding

• Support digital marketing activities (website updates, social media promotion, online listings).

• Assist in preparing brochures, presentations, and marketing materials.

• Participate in trade fairs, exhibitions, and industrial events.

E. Coordination & Reporting

• Coordinate with Production, PPC, Dispatch, and Accounts departments for order execution.

• Prepare daily, weekly, and monthly sales and activity reports.

• Maintain documentation related to customers and marketing activities.

3. Key Performance Indicators (KPIs)

• Number of leads generated

• Conversion ratio (Lead to Order)

• Monthly sales target achievement

• Customer acquisition and retention rate

• Market coverage and visit reports

• Timely follow-up and reporting compliance

4. Educational Qualification

• Graduate in Marketing / Business Administration / Commerce / Engineering (Preferred for manufacturing industry)

• MBA (Marketing) – Advantage

5. Experience Requirement

• 1 to 5 years experience in Marketing / Sales

• Experience in Manufacturing / Fabrication / Industrial Products will be preferred

6. Skills & Competencies

• Good communication and negotiation skills

• Strong interpersonal and presentation skills

• Basic knowledge of MS Excel, Word, Email, CRM tools

• Ability to handle pressure and meet targets

• Willingness to travel for field marketing

• Customer-focused approach

7. Behavioral Attributes

• Self-motivated and result-oriented

• Professional attitude and discipline

• Team player with coordination skills

• Problem-solving mindset

8. Working Conditions

• Office + Field work (Customer visits)

• May require travel within assigned region

• Target-based performance structure

• It is a Full Time Telesales / Telemarketing job for candidates with 0 - 6 months of experience.