A marketing executive is responsible for developing, executing, and overseeing marketing strategies and campaigns aimed at promoting a company’s products, services, or brand and driving market growth.
Core Responsibilities
Campaign Planning: Conceive, plan, and implement marketing campaigns across digital and offline channels.
Content Creation: Write and publish marketing copy for newsletters, ads, product pages, websites, and social media.
Market Research: Conduct research to understand customer interests, competitor activity, and market trends.
Performance Analysis: Track, analyze, and report on campaign performance using analytics tools to optimize future marketing activity.
Collaborative Coordination: Work closely with sales, creative, product development, and external agencies to deliver marketing projects and maintain brand consistency