Key Responsibilities:
Research & Outreach: Identify target companies/contacts and reach out via phone, email, social media (LinkedIn).
Qualification: Assess leads against predefined criteria (budget, need, authority) to determine their readiness for sales.
Nurturing: Build initial relationships and provide information to move prospects forward.
Appointment Setting: Schedule qualified meetings or demos for Account Executives/Sales Team.
Data Management: Maintain accurate records in CRM (Salesforce, HubSpot) and use lead generation tools.
Collaboration: Work with Marketing to align on campaigns and provide feedback on lead quality.