Job Description – Business Development Executive (BDE)
Position: Business Development Executive (BDE)
Department: Sales / D2C
Industry: Skincare & Wellness
Work Type: Full-time
Working Days: 6 days a week
Weekly Off: 1 rotational week off
Working Hours: 9:30 AM – 6:30 PM
About the Role
We are looking for a motivated and results-oriented Business Development Executive (BDE) to join our D2C sales team. The candidate will be responsible for connecting with leads generated through various channels, understanding customer requirements, explaining our products/services, handling queries, and converting leads into successful sales.
The ideal candidate should have strong communication, convincing, negotiation, and customer-handling skills, along with a result-oriented approach.
Key Responsibilities
Make outbound calls to D2C leads generated through digital marketing and other channels.
Understand customer requirements and recommend suitable products/services.
Explain product features, benefits, pricing, offers, and processes clearly to customers.
Follow up with interested and potential customers regularly.
Convert qualified leads into successful sales and achieve assigned targets.
Handle customer objections professionally and use effective convincing and negotiation techniques.
Maintain a positive and professional interaction with customers.
Update all calls, follow-ups, lead status, and sales information accurately in the CRM.
Ensure timely follow-up on pending and interested leads.
Maintain proper records of customer conversations and requirements.
Coordinate with the sales and operations teams wherever required.
Work towards improving lead conversion and overall sales performance.
Meet daily, weekly, and monthly calling and conversion targets.
Required Skills
Excellent verbal and written communication skills.
Strong convincing and persuasion skills.
Good customer-handling and relationship-building abilities.
Strong follow-up and negotiation skills.
Target-oriented and self-motivated approach.
Ability to handle customer objections effectively.
Basic to good CRM knowledge and experience.
Comfortable with regular outbound calling.
Ability to understand customer needs and recommend appropriate solutions.
Good problem-solving and interpersonal skills.
Ability to work in a fast-paced D2C sales environment.
Eligibility
Experience: 6 months+ in BDE, Inside Sales, Telesales, Tele calling, D2C Sales, or a similar role preferred.
Freshers with excellent communication and convincing skills may also be considered.
Candidates with experience in D2C, skincare, wellness, beauty, healthcare, or related industries will be preferred.
Performance Parameters
Lead-to-conversion ratio
Daily/weekly/monthly sales achievement
Calling and follow-up performance
CRM accuracy and timely updates
Customer engagement and handling
Lead follow-up efficiency
Achievement of assigned sales targets
Opportunity to work with a growing D2C skincare & wellness brand.
Structured sales process and training.
Performance-based growth opportunities.
Supportive and professional work environment.
Opportunity to develop expertise in sales, customer handling, CRM, and D2C business operations.