An Airtel Retention Outbound job involves strategically keeping existing customers by analyzing behavior, tackling churn, offering tailored plans (like data/VAS), managing digital adoption (Thanks App), handling escalations, and working with sales/network teams, requiring strong analytical, negotiation, and communication skills to boost loyalty and revenue. Roles focus on improving customer experience, reducing churn via proactive campaigns, and driving revenue from low-value users.
Key Responsibilities
Strategy Implementation: Design and execute retention strategies, including targeted campaigns for high-risk (probable churn) and low-value customers.
Churn Reduction: Minimize customer drop-offs (gross churn) and win back non-recharging users through win-back initiatives.
Customer Engagement: Analyze usage patterns to offer personalized plans, services (data, value-added services), and increase uptake of digital tools like the Airtel Thanks app.
Channel Coordination: Work closely with sales, field, and partner teams (distributors, retailers) to ensure service quality and drive retention efforts at touchpoints.
Data Analysis: Use data science and analytics to understand customer behavior, segment users, and automate retention efforts.
Experience Improvement: Handle escalations, improve first-time resolution (FTR), and drive high-value service experiences for better loyalty.
Required Skills & Traits
Strong analytical and problem-solving skills.
Excellent communication and negotiation abilities.
High process orientation and result-orientation.
Proficiency in Excel and financial modeling.
Ability to work in a high-volume, dynamic environment.