An Assistant Restaurant Manager in branding & marketing executes strategies to boost a restaurant's image, driving traffic and loyalty by managing promotions, digital presence (social media, content), events, PR, and ensuring consistent brand messaging across all customer touchpoints, from menu design to staff interactions, often involving market research and campaign tracking.
Core Responsibilities
Strategy Execution: Help implement marketing plans and branding guidelines set by the main manager/brand team.
Digital Marketing: Manage social media, create content (blogs, ads), run email campaigns, and track digital metrics.
Promotions & Events: Organize special offers, themed nights, partnerships, and new menu launches.
Brand Consistency: Ensure the brand's voice, look, and feel are uniform everywhere (online, in-store, print).
Market Research: Keep an eye on competitors and local food trends to find growth opportunities.
PR & Partnerships: Coordinate with media or local businesses for cross-promotion.
Performance Tracking: Monitor campaign success (ROI, engagement) and report results.
Key Skills Needed
Strong understanding of marketing principles & digital tools.
Excellent communication and interpersonal skills.
Creativity for engaging content.
Analytical mindset for tracking performance.
Leadership and team collaboration.
Contact Number-7439471058