Market Saturation: Because it’s so easy to open a Subway, many locations ended up competing with each other, leading to some store closures in recent years.
Consistency: With thousands of franchisees, maintaining the exact same quality from Miami to Mumbai is a constant battle.
The "Value" Dilemma: The $5 Footlong is a legend of the past. Rising food costs have pushed Subway into a higher price bracket, forcing them to prove their quality matches the new, higher price point.