About the Role
We are looking for an energetic and result-oriented Lead Generation Executive to join our sales team in the EdTech industry. The candidate will be responsible for connecting with prospective students/parents, understanding their educational requirements, explaining our programs, and converting qualified leads into enrollments.
The ideal candidate should have excellent communication skills, a strong sales mindset, and the ability to build trust with prospective customers over phone calls, WhatsApp, and other digital channels.
Key Responsibilities
Handle inbound and outbound calls with prospective students/parents.
Understand customer requirements, career goals, and learning needs.
Explain courses, programs, benefits, fees, and enrollment processes effectively.
Follow up consistently with leads through calls, WhatsApp, email, and other channels.
Convert qualified leads into paid enrollments and achieve monthly sales targets.
Maintain accurate lead and customer information in the CRM.
Build strong relationships with prospective students and parents.
Identify customer objections and provide appropriate solutions.
Conduct product/course demonstrations or counseling sessions when required.
Coordinate with the academic, counseling, and operations teams to ensure a smooth enrollment process.
Maintain daily call, follow-up, conversion, and revenue reports.
Stay updated about the company's courses, competitors, and market trends.
Key Performance Indicators (KPIs)
Monthly revenue/enrollment targets
Lead-to-enrollment conversion rate
Number of calls and meaningful conversations
Follow-up completion rate
Average response time to leads
Revenue per lead
Customer engagement and quality of counseling
Required Skills
Excellent verbal and written communication skills.
Strong convincing, negotiation, and objection-handling abilities.
Customer-focused and consultative approach to sales.
Comfortable making a high volume of calls.
Target-oriented and self-motivated.
Good interpersonal and relationship-building skills.
Basic knowledge of CRM tools, Google Workspace, MS Office, and communication platforms.
Ability to work in a fast-paced and target-driven environment.
Qualifications
Bachelor's degree in any discipline preferred.
1–3 years of experience in inside sales, telesales, counseling, or EdTech sales preferred.
Freshers with excellent communication skills and a strong interest in sales may