• Identify potential customers through referrals, online platforms, field visits, and networking
• Generate leads by reaching out to prospects via calls, messages, and social media
• Understand customer needs and assess their eligibility for various loan products
• Maintain and update the lead database with accurate customer details and follow-up status
• Follow up diligently with interested prospects and guide them through the next steps of the loan process
• Coordinate with the sales and operations teams for documentation and loan processing support
• Consistently meet daily, weekly, and monthly lead generation targets
• Prepare and submit regular activity reports on lead generation progress
• Build strong, trust-based relationships with prospects through professional communication