A *Financial Advisor in banking*
*Core Roles & Responsibilities*
*1. Client Relationship Management*
- Understand customer’s financial goals, income, risk appetite, and life stage
- Build long-term trust and act as primary point of contact for all financial needs
- Regular portfolio reviews and updates based on life changes
*2. Financial Planning & Advisory*
- Create personalized financial plans: savings, investments, tax, retirement
- Advise on asset allocation across FDs, RDs, mutual funds, bonds, PPF, NPS
- Guide on loan products: home loans, personal loans, education loans, credit cards
*3. Product Sales & Targets*
- Recommend suitable bank/third-party products: insurance, demat, mutual funds, PMS
- Meet monthly/quarterly targets for AUM, CASA, loans, and fee income
- Ensure products match customer profile - no misselling
*4. Risk Profiling & Compliance*
- Conduct risk assessment before suggesting any investment
- Follow RBI, SEBI, IRDAI guidelines and internal bank compliance
- Maintain proper KYC, documentation, and disclosures
- Explain risks clearly - no guaranteed return promises
*5. Portfolio Monitoring*
- Track client investments and suggest rebalancing when needed
- Keep clients updated on market changes, interest rate shifts, new products
- Flag underperforming investments and suggest alternatives
*6. Cross-selling & Revenue Generation*
- Identify opportunities to deepen banking relationship
- Promote digital banking, net banking, mobile apps for convenience
- Help bank grow CASA deposits, fee income, and third-party revenue