1. Sales & Revenue Growth
Achieve sales targets through annual and quarterly planning
Prepare and implement sales strategies at country level
Generate high-value clients and bulk orders
Plan sales based on product-wise and market-wise analysis
2. Market Expansion & Business Development
Identify new domestic and international markets
Appoint new distributors, dealers, and channel partners
Expand business with existing customers
Conduct competitor analysis and develop pricing strategies
3. Client Relationship Management
Handle key accounts (major buyers, importers, distributors)
Maintain long-term relationships with clients
Handle client complaints, escalations, and negotiations
Coordinate payment terms, credit limits, and recoveries
4. Team Management & Leadership
Lead the sales team (regional, area managers, executives)
Define targets, KRAs, and incentives for the team
Conduct sales training, performance reviews, and motivation
Address low performance and discipline issues
5. Pricing, Margin & Profitability Control
Ensure profitability in all sales activities
Manage discounts and special pricing approvals
Maintain balance between cost and selling price
Control low-margin and loss-making deals
6. Coordination with Internal Departments
Coordinate with operations, logistics, finance, and purchase teams
Ensure order execution, dispatch, and delivery timelines
Maintain awareness of export documentation and compliance
Support stock planning and demand forecasting
7. Compliance & Reporting
Submit country-level sales MIS and reports to Management
Highlight market risks, payment risks, and business challenges
Follow company policies and ethical business practices
8. Brand Representation
Maintain and strengthen the brand image of NANCY IMPEX
Represent the company in trade fairs, exhibitions, and client meetings
Develop strategic partnerships