Key Account Manager's job description includes acquiring new customers, growing the bank's liability base (CASA/FD), and providing comprehensive service to mapped clients. Key responsibilities involve selling bank and third-party products like insurance, loans, and credit cards, deepening relationships with existing clients, and meeting sales targets. The role requires strong sales, relationship management, and communication skills, a bachelor's degree, and often AMFI/IRDA certifications.
Key Responsibilities
Client Acquisition:
Acquire new clients through leads, family account grouping, and open market strategies.
Liability Growth:
Increase the bank's liability base by deepening relationships with mapped customers to grow their CASA (Current Account, Savings Account) and FD (Fixed Deposit) holdings.
Sales and Cross-selling:
Sell a variety of bank and third-party products, including life and general insurance, home loans, credit cards, and personal loans.
Client Servicing:
Address all banking needs of mapped clients and activate them on various non-branch delivery channels like net banking and mobile banking.
Relationship Management:
Meet with and call mapped clients to discuss servicing needs and cross-sell new products.
Campaign Participation:
Actively participate in promotional campaigns for liability and other products.
Compliance:
Adhere to all bank processes and maintain a high focus on compliance.
Qualifications and Requirements
Education: Bachelor's degree or equivalent.
Experience: A minimum of two years of relevant experience in a banking, financial services, or insurance sales role is typically required.
Certifications: Valid AMFI/IRDA certifications are often a requirement.
Skills: Strong communication (written and verbal) and relationship management skills are essential.
Other: Experience in sales-based incentive roles is preferred. Age within 30 years is sometimes specified.