Social Media Marketing Executive – Job Description
Position: Social Media Marketing Executive
Key Responsibilities:
Manage and grow social media accounts across Instagram, Facebook, LinkedIn and other platforms.
Create and execute engaging social media strategies and content calendars.
Research trends, hashtags and viral content opportunities.
Coordinate with designers and video editors to create high-quality content.
Write captions, post content and maintain consistent brand communication.
Monitor engagement, reach, followers and other social media metrics.
Manage paid social media campaigns and optimize performance.
Stay updated with the latest social media trends, algorithms and platform features.
Requirements:
Strong knowledge of major social media platforms.
Good communication, copywriting and creative skills.
Understanding of social media analytics and paid advertising.
Trend-aware, creative and target-oriented.
Basic knowledge of Canva and video editing is preferred.
Skills: Social Media | Content Strategy | Copywriting | Analytics | Paid Ads | Trend Research | Community Management