Social Media Executive
Job Title: Social Media Executive
Location: Noida, Sector 2
Working Hours: 10:00 AM to 6:30 PM
Job Overview:
We are seeking a dynamic and creative Social Media Marketing Executive to join our team at FASHASTIC ATTIRES (OPC) PRIVATE LIMITED. As a part of our marketing team, you will be responsible for crafting engaging content, managing social media platforms, and executing both paid and organic optimization strategies. You will play a key role in driving brand awareness and engagement through creative and impactful campaigns.
Key Responsibilities:
Content Creation: Develop fresh, relevant, and creative content that aligns with our brand identity, targeting our audience effectively.
Paid & Organic Optimization: Strategize and execute both paid (Meta Ads, Instagram Ads) and organic growth strategies to maximize engagement and reach.
SMM Ads & Meta Ads: Handle end-to-end management of social media ads on platforms like Facebook, Instagram, and other channels, ensuring proper targeting and optimization.
Updated Trends & Reels Creation: Stay updated with the latest social media trends and create engaging Reels and Stories to boost brand visibility and audience interaction.
Caption Writing & Content Development: Write engaging, on-brand captions that drive interactions, with a focus on storytelling and promoting brand value.
Design & Photography: Use Canva for creating visually appealing graphics and handle basic photography and video editing to complement the content strategy.
Analytics & Reporting: Track, measure, and report on campaign performance and social media metrics, providing recommendations for improvement.
Required Skills and Qualifications:
Proven experience in social media marketing and content creation.
Proficiency in Canva, basic photography, and video editing tools.
Strong understanding of social media platforms (Meta, Instagram, etc.) and their advertising ecosystems.
Ability to create engaging captions, content, and stories.
Stay on top of current social media trends and adapt strategies accordingly.
Strong communication and creative skills.
Preferred Qualifications:
Experience in managing Meta Ads campaigns.
Knowledge of SEO and content marketing strategies.