A Social Media Executive assists a company’s marketing team in building, managing, and tracking its online presence across platforms like Instagram, Facebook, LinkedIn, YouTube,
Content Creation: Design graphics, write engaging captions, and help shoot or edit short-form videos and reels.
Content Planning: Build and maintain weekly or monthly editorial and social media calendars.
Community Engagement: Respond to user comments, direct messages (DMs), and mentions to maintain active brand interaction.
Trend & Market Research: Monitor viral trends, track competitor strategies, and research relevant industry topics.
Analytics & Reporting: Track basic engagement metrics (likes, reach, shares, and clicks) to see what content performs best.