SEO Manager

Job Title: SEO Manager

Job Summary:
An SEO Manager is responsible for improving a company's website visibility on search engines, increasing organic traffic, and driving qualified leads through effective search engine optimization strategies.

Key Responsibilities

• Develop and implement SEO strategies to improve organic search rankings.

• Conduct keyword research and competitor analysis.

• Perform on-page SEO optimization (meta tags, headings, internal linking, content optimization).

• Manage off-page SEO activities, including link-building campaigns.

• Conduct technical SEO audits and work with developers to resolve issues.

• Monitor website performance using Google Analytics, Google Search Console, and SEO tools.

• Track keyword rankings, traffic, and conversions, and prepare performance reports.

• Collaborate with content, marketing, and web development teams to optimize website content.

• Stay up to date with search engine algorithm updates and SEO best practices.

• Identify opportunities to improve website performance, user experience, and conversion rates.

Required Skills

• Strong knowledge of SEO principles and best practices

• Keyword research and competitor analysis

• On-page, off-page, and technical SEO

• Google Analytics and Google Search Console

• SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog

• Basic understanding of HTML, CSS, and JavaScript

• Content optimization and link-building strategies

• Data analysis and reporting

• Excellent communication and project management skills

Qualifications

• Bachelor's degree in Marketing, Business, IT, or a related field.

• 6 months - 1 years of experience in SEO or digital marketing (typical for an SEO Manager role).

• Relevant SEO certifications are an advantage.

Key Performance Indicators (KPIs)

• Growth in organic traffic

• Improvement in keyword rankings

• Increase in leads and conversions

• Website health score

• Backlink quality and growth

• Organic revenue and ROI

• Core Web Vitals and page performance improvements

• It is a Full Time మార్కెటింగ్ job for candidates with 6 months - 1 years of experience.