We are seeking an experienced and results-driven Senior SEO Specialist to lead our search engine optimization efforts. The ideal candidate will have a deep understanding of SEO best practices, technical SEO, content optimization, and keyword strategy, and will play a key role in increasing our online visibility and driving organic traffic. Key Responsibilities: Develop and implement comprehensive SEO strategies to improve search engine rankings and organic traffic Conduct detailed keyword research and competitor analysis Perform technical SEO audits and provide actionable recommendations Optimize website content, metadata, URLs, and internal linking structure Collaborate with content and development teams to implement SEO best practices Monitor and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. Track and report on SEO KPIs (rankings, traffic, conversion, bounce rate, etc.) Stay updated with search engine algorithm updates and industry trends Manage and guide junior SEO team members (if applicable) Build and execute link-building strategies (guest posts, outreach, backlinks) Recommend and implement improvements to website architecture and page performance