Key Responsibilities
As an SEO specialist, your primary responsibilities will include:
Conducting keyword research. Use SEO tools such as Google Analytics and SEMrush to identify high-impact keywords and inform content strategy.
Optimizing on-page SEO. Implement on-page SEO techniques, including meta tags, headings, and keywords, to improve search engine rankings.
Developing a link-building strategy. Create and implement a link-building strategy to increase domain authority and boost website traffic.
Monitoring SEO metrics. Analyze metrics to track the effectiveness of SEO initiatives and adjust strategies as needed.
Collaborating with marketing teams. Work with content creators, marketing specialists, SEO analysts, and the development team to integrate SEO within the broader marketing strategy.
Implementing technical SEO. Address technical aspects such as site speed, crawlability, and mobile optimization to improve user experience and search engine rankings.
Staying informed about the latest trends. Keep up-to-date with search engine algorithms, SEO best practices, and industry trends to ensure optimal SEO strategies.
Conducting SEO audits. Regularly perform audits to assess website performance, identify areas for improvement, and ensure compliance with SEO standards.
Supporting content strategy. Collaborate on content creation and optimization to enhance organic traffic and improve search engine results.